A Shopify store for sensible coffee enjoyment - Nuru Coffee.

E-commerce meets impact: relaunch and further development of a special project

Nuru Coffee not only sells high-quality Ethiopian coffee, but also supports local education projects with every coffee sold. The existing store was completely migrated to Shopify in order to present this social claim in a convincing digital format. A subscription model was introduced, individually developed design elements were integrated and continuous, professional support was ensured.

Project scope & implementation

The project started in spring 2023 with the aim of building a scalable, modern and functional e-commerce platform. It needed to be technically impressive and convey Nuru Coffee's values and mission. Since the launch in May 2023, the store has been continuously developed and maintained.

Migration & setup

The migration from Jimdo to Shopify was completed. Existing customer accounts, order history and product data were carefully transferred to a newly set up, clear Shopify backend. In addition to the technical setup, advice was provided on optimal e-commerce structures, payment and shipping settings to ensure smooth operation.

Subscription model and individual programming

A flexible subscription model was implemented for Nuru Coffee, which is seamlessly integrated into the chosen theme. Customers can intuitively adjust the duration, delivery interval and product selection. At the same time, several specially programmed sections and product templates were created that combine storytelling elements (e.g. origin, roasting, local use) with clear user guidance. This creates a shopping experience that is both informative and emotional.

Design & communication

The store's visual language was expanded to include individually designed email templates - from order confirmations to subscription updates. These templates pick up on the existing branding and ensure recognizability in all communication channels. At the same time, landing pages and central store areas were given a fine-tuned graphic design to showcase product and brand content in the best possible light.

Technical support & further development

Since the go-live in May 2023, all technical and organizational matters have been continuously supported: regular updates are carried out and adjustments are made for seasonal campaigns. This means that the store not only remains stable, but is also constantly evolving - in line with the needs of customers.

Result

Nuru Coffee's new Shopify store combines social commitment with modern technology and offers individual and subscription customers a convenient, clearly structured and pleasant shopping experience. At the same time, the system is open for future adaptations and grows with the company.