About me

Think digitally, act creatively and implement clearly.

My professional path began with wood, shapes and ideas - as a trained furniture designer with an eye for combining form and function.

My first graphic experiments with textiles led to the sustainable fashion label ThokkThokk in 2007, which has developed into one of the most exciting brands for fair fashion in over ten years.

After successfully establishing the fashion brand and selling the company, the next step followed. With the experience gained, the technical know-how and the design expertise, the company entered the digital world and developed web projects that were independent, flexible and functional.

The approach was to return to the roots, to develop websites myself as I did in the beginning and to pass on the experience I had gained while building up the company to others. In doing so, I want to help others jump over hurdles faster and easier and create space for them to focus on the essentials of their business.

Shopify, web design & strategy. For brands that want more.

Today, the focus is on individual web solutions for e-commerce and marketing with a focus on Shopify development, high-performance front-end implementations and the design of digital brand presences that not only look good, but also work.

This is where technology, design and strategy come together. The aim is to make brands visible, simplify processes and increase sales.

The goal for the collaboration: partnership-based, clear & solution-oriented.

• Projects start with listening and understanding

• The design follows function, brand and emotion

• The implementation is technically clean, structured and future-proof

• Communication is direct, open and at eye level

• Priority is not given to unnecessary tools or agency phrases - but to concrete results

Specialist focus

• Shopify development: Theme development and customization, web design, administration, automation, connections, content creation, migrations, individual solutions

• Frontend & frameworks: Astro, React, Tailwind, Gsap, Shopify, Storyblok, HTML5, CSS3, JavaScript, Liquid, Squarespace

• System consulting: Tools for merchandise management, accounting, hosting, ads & fulfillment

• Marketing websites: Headless (Storyblok, Prismic, etc.), hosting, performance, SEO, emotional design

• UX, performance & conversion optimization

• Process consulting for e-commerce companies

Behind the development is not only code, but also a creative flair for brands, a preference for good design and an understanding of entrepreneurial thinking.

The inspiration comes from the fields of architecture, music, art and the joy of designing things that last.