Lucas Heiser - A modern web presence for tennis coaching

A holistic web solution was created for Lucas Heiser - tennis coach and tennis mentor - that is not only visually impressive, but also functionally tailored to the wide range of services on offer. From brand development to technical support, a professional online presence was created that continuously grows with the company.

Services & project content

Brand development and positioning

Even before the website was set up, the branding for the personal brand was developed together with the client.

  • Development of an authentic personal brand

  • Development of a color and typography concept

  • Look and feel and visual language were also developed.

The aim was to create a uniform appearance that combines professionalism with personality and communicates tennis training in a modern and contemporary way.

Conception, design & implementation of the website

The website was realized with Squarespace to ensure fast implementation, reliable performance, manageable development costs and easy maintenance.

  • Strategic organization of the content

  • Navigation and page structure

  • Design concept with a focus on clarity, presence and emotionality

  • Mobile optimization

Content creation & blog structure

Search engine-optimized and inspiring texts were developed for the homepage, the service areas and the blog.

  • Storytelling that communicates tennis training in a modern way

  • Content creation

  • Development of SEO-relevant substance

  • Setting up a blog for the long-term expansion of content

  • Support with image selection and video integration

  • Development of FAQs for self-help

Booking system for training & coaching

  • An intuitive online booking system was evaluated and integrated into the website.

  • User-friendly appointment scheduling

  • It can be adapted to different offer formats (e.g. individual training, group workshops).

  • Automated booking processes and invoicing

  • Simplified booking processes for tennis camps

Technical support and further development

  • The website has been continuously maintained and developed since its launch.

  • Regular updates are made to the site structure and content

  • Advice on new features and tools

  • Support for content and technical questions

Conclusion: A website that grows with the rapid development of the company

Lucas Heiser's digital presence shows how a holistically developed web project goes beyond just a website: brand, function and user experience interlock seamlessly and develop a progressive dynamic. The website is not static, but continues to grow with the company, the product range and the community.

Screenshots

Gallery of the website